OEM/ODM Custom Pouch Packaging Key Considerations

In today’s highly competitive consumer goods market, custom pouch packaging is more than just a product’s protective shell, it’s also a brand’s ambassador. Whether the packaging captures consumer attention on shelf is directly related to sales and brand value.

As a flexible packaging pouch manufacturer with years of experience, Stanley Package has summarized the considerations and procurement recommendations for brands when undertaking OEM/ODM custom pouch packaging. We will help you manage details from design to implementation and avoid common problems.

Clarify Product Attributes and Packaging Functional Requirements

Before beginning design, brands must first clarify the product’s characteristics, as the packaging’s functionality must serve the product’s purpose.

Key Factors to Consider

• Product Form: Is it a powder, granules, liquid, or solid? Liquids require high barrier properties, pressure resistance, and leak resistance. Powders need to be moisture-proof and anti-caking. Granular foods need to be resistant to oxidation and insect damage.
• Shelf Life: Products with long shelf lives often require multi-layer composite materials to enhance barrier properties.
• Transportation and storage environment: Does the product need to be refrigerated or frozen? Will it be exposed outdoors for extended periods of time?
• Consumer usage: Does it require repeated opening and closing, convenient pouring, or portability?

Stanley Package offers a variety of material combinations (PET/PE, PET/AL/PE, BOPA/PET/PE, Kraft Paper/PE, etc.) for custom pouch packaging to optimize the solution based on product requirements.

Select the Appropriate Pouch Type and Functional Design

Pouch type directly impacts the custom pouch packaging’s presentation, practicality, and cost.

Common Pouch Types and Applications

• Stand-up Pouch: Excellent display performance, suitable for snacks, coffee, tea, etc.
• Flat Bottom Pouch: High stability and large capacity, commonly used for high-end foods and pet food
• Three-Side Seal Pouch: Low cost, suitable for single-use packaging of seasonings, facial masks, etc.
• Spout Pouch: Suitable for juices, sauces, liquid detergents, etc.
• Zipper Pouch: Convenient to open and close repeatedly, improving the user experience
• Optional Accessories: Zipper/ Tear Notch/ Hang Hole/ One-way Valve/ Window

Stanley Package supports a variety of accessories for custom pouch packaging, helping brands enhance packaging bags convenience and differentiation.

Printing and Design Considerations

Printing Method

• Gravure Printing: Rich colors, wear-resistant, waterproof, suitable for large-scale, high-quality packaging
• Digital Printing: Suitable for small-scale, multiple SKUs, and rapid trial production

Color Management

• Different materials (glossy film, matte film, kraft paper) have different color rendering effects
• The design draft is recommended to use the CMYK color mode and provide a Pantone color card reference

Printing Process Effect

• Full matte, full gloss, partial gloss, metallic, frosted and other options
• Stanley Package printing can achieve up to 10 colors customization, ensuring high fidelity and visual impact.

Sample Confirmation and Mass Production Process

Sample confirmation is crucial before entering mass production.

• Appearance Verification: Dimensions, Print Color, Material Feel
• Functional Testing: Zipper Smoothness, Sealing Strength, and Tearability
• Durability Testing: Drop Test, Pressure Test, and Leakage Test
• Physical Filling Test: Pouches are filled with actual products to simulate storage and transportation environments

Stanley Package offers pre-production proofing services for custom pouch packaging to ensure design consistency.

Quality Inspection and Shipping Standards

To ensure consistency in mass production, stringent quality control measures are required:

• Dimensional Tolerance Testing
• Printing Overprint Accuracy Testing
• Edge Sealing Testing
• Lamination Adhesion Strength Testing
• Material Safety Testing (to ensure compliance with food contact standards)

Stanley Package maintains a comprehensive quality control system for custom pouch packaging, with multiple inspections from incoming raw materials to finished product shipment to ensure delivery quality.

OEM vs. ODM Selection Recommendations

• OEM (Original Equipment Manufacturing): The customer provides the design and specifications, and the manufacturer is responsible for production.
• ODM (Original Design Manufacturing): The manufacturer provides a comprehensive solution from design and material selection to production. This approach is suitable for brands without packaging design capabilities.

Stanley Package has an experienced design and engineering team, offering a one-stop ODM custom pouch packaging solution from concept to finished product.

Conclusion

OEM/ODM custom pouch packaging is a comprehensive process involving design creativity, functional requirements, material safety, and production processes. Choosing a manufacturer with extensive experience, sophisticated processes, and consistent quality is key to ensuring the final packaging is both aesthetically pleasing and practical.

Stanley Package is a leading flexible packaging pouch manufacturer from China that offers manufacturing and custom services in various materials, pouch styles, and functions. Small-batch prototyping and large-scale production are both available, and we have acquired multiple international food safety standard certifications. We are committed to offering brand customers high-quality, customized packaging products to help make your products stand out in the global market.