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In an era where “appearance is justice”, cosmetic packaging pouches must not only be attractive but also lightweight, economical, shatter-resistant, and easy to restock. Starting in 2024, giants like Shiseido, SK-II, L’Oréal, Unilever, PROYA, and Winona have successively added “plastic soft packaging bags” to their new product lineups: 30ml essence spout bags, 50ml “Facial Treatment Essence” travel bags, 2ml zippered disposable bags. A dimensionality reduction attack from “glass bottles” to “soft bags” is taking place.
Major Brand Launch Timeline
- July 2024: Shiseido’s “Elixir” 30ml PE Spout Pouch – 85% lighter packaging, 300,000 bags sold out in 2 weeks on the initial release
- November 2024: P&G’s SK-II 50ml Facial Treatment Essence Travel Bag – Aluminum foil laminate with ultra-fine spray nozzle, 500,000 units sold out on Tmall in 48 hours
- Spring 2025: L’Oréal’s “La Roche-Posay B5 Gel” 20ml PP Zipper Pouch – Officially confirmed to launch in China mid-year
- Full Year 2024: Unilever’s Dove “Scalp Essence” 20ml Refill Bag – 30 million bags sold in Brazil, with domestic e-commerce launch scheduled for 2025
- Full Year 2024: Proya’s “Morning C Evening A” 1.5ml Stick Bag – 500 million sticks per year, reduced logistics costs 55%
- Q3 2024 Winona “Sensitive Single-Use” 2ml Bio-PE Zipper Bag — 50% bio-based PE, compatible with #4 recycling stream
Four Key Strengths of the Cosmetic Packaging Pouch
Ease of Use
– Laser tear line: Tear open in 1 second, one-handed, no scissors required
– Resealable: 100 Velcro/zipper closures + vacuum-grade seal
– Precise dosage control: 0.2ml ultra-fine mist nozzle eliminates overfilling
Aesthetics
– 100% printing on all five sides, providing 30-40% more display space than glass Bottles
– Contoured contours + metallic/matte finish in one molding eliminate secondary hot stamping
Easy to Carry
– 80% lighter than the same capacity, the empty bag is only 1/10 the volume of a glass bottle when folded
– 0% drop resistance from a 1.2m drop Damaged bags can be thrown away in gym bags or carry-on luggage.
Total Cost
– Packaging: 30ml cosmetic packaging pouch (including spray nozzle) ≈ 0.18 yuan, glass bottles ≈ 0.55 yuan
– Logistics: 60,000-80,000 cosmetic packaging pouches per pallet, saving 40-60% on shipping costs
– Warehousing: Empty cosmetic packaging pouches can be folded, increasing warehouse utilization by 3-4 times, allowing for quick returns on small orders without any pressure.
Market Feedback and User Voice
- High-frequency keywords in Tmall comments: “light,” “convenient,” “shatterproof,” “travel essential”
- Offline BA feedback: New cosmetic packaging pouches catch people’s attention within 3 seconds of display, resulting in a 25% trial conversion rate.
概要
Environmental protection is just a bonus; the real killer is “lightness, beauty, convenience, and economy.” When big brands use flexible packaging pouch to reduce the volume of 30 ml essence from 65 g to 6 g and the price from 0.55 yuan to 0.18 yuan, cosmetic packaging pouches are no longer an “alternative solution” but the next default form.
Stanley Package: Custom Cosmetic Packaging Pouch Manufacturer
スタンレー・パッケージ specializes in the design and manufacture of cosmetic packaging pouches and is able to offer a wide range of pouches including stand-up pouches, ziplock pouches, flat-bottom pouches, spout pouches, and shaped pouches.
We also offer customized services that suit your requirements individually, ranging from pouch construction, material choice and barrier properties and surface coatings (matte or glossy or metallic or spot UV), up to printing and custom packaging sizes that are brand-adopted and selected by you individually.
Leveraging advanced production equipment and extensive industry experience, スタンレー・パッケージ is committed to providing cosmetic brands, retailers, and distributors with high-quality, functional, and visually appealing packaging solutions, helping your products stand out in a competitive market. Contact us today for more information about custom cosmetic packaging solutions.
