Custom Case Study: Gummy Candy Packaging Design and Manufacturing

In today’s snack market, packaging is no longer merely a container to protect candy, but essential to brand presentation. As a leading packaging manufacturer in China, Stanley Package takes a customer-oriented approach and is committed to delivering high-quality, tailor-made gummy candy packaging solutions for brands. This article will take a gummy candy packaging design case to demonstrate how we deliver the perfect product based on customer needs.

Client Requirements: Highlighting Brand Personality and Candy Characteristics

Our client is a well-known gummy candy brand. They wanted to show a new gummy candy product with an innovative and distinctive package design. Their needs are straightforward: a gummy candy packaging pouch that can display the candy’s bright colors, along with being well-sealed. Further, the package should be easy to open and effectively communicate the brand’s message.

Design Concept: A perfect Blend of Visual and Usability

In creating this package for the gummy candy, we first identified the following key factors:

Highlighting Candy’s Color and Form: Gummy candies are inherently vibrant in color and come in a variety of shapes, so the clear window became a key design feature. Through the transparent window, consumers can clearly see the color and shape of the candies inside the bag, increasing their purchase desire.

Convenient Opening Experience: To enhance consumer convenience, we’ve incorporated a tear notch design, making the bag easy to open without the need for tools. This design not only enhances the user experience but also protects the candies from external contaminants.

Brand Display and Information Delivery: The double-sided printing design of the gummy candy packaging allows us to display brand information, product features, and marketing content on both sides of the bag. The printing solution supports up to 10 colors, ensuring a vibrant and eye-catching packaging.

Manufacturing Process: Precision Execution from Design to Production

We use PET12/PE95 material, which combines the high transparency of PET with the superior sealing properties of PE. This material not only ensures the bag’s sturdiness but also effectively isolates air and moisture, preserving the freshness of the gummy candies.

Top Filling Design: This design enhances production efficiency while preventing candy damage and ensuring the integrity of each gummy candy. Double-Sided Printing: To maximize brand visibility, double-sided printing ensures clear images and text on both sides of this gummy candy packaging, enhancing brand visibility.

Durability and Aesthetics: We picked long-lasting materials and modern printing technique to make sure every gummy candy packaging retains its high-end look throughout transportation as well as distribution, providing durability and resistance to tear.

The End Result: A Successful Brand Reflection

With careful design and effective production, this gummy candy packaging is able to effectively display the vibrant colors of the candy brand while being very functional. The clear window enables the color of the candy to be visible, and the easy tear notch feature adds to the opening experience of the consumer. Double-sided printing carries extensive brand messaging, which makes the brand highly visible in a competitive marketplace.

Common Gummy Candy Packaging Design Options

Aside from the above custom designs, there are numerous versatile options for standard gummy candy packaging designs available in the market, such as:

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Zipper bags are another popular design. They not only enhance the bag’s seal but also help consumers keep the candy fresh after multiple openings. Zipper designs are particularly suitable for family-sized or large packages.

Special Shape Design

Customized packaging with special shapes can help products stand out in the market. For example, some brands use unique bag shapes or prominent closures to create a unique brand image. This design option helps increase consumer interest and deepen brand impressions.

Transparent Window

As shown in this case study, a transparent window design allows consumers to directly see the color and shape of the candy. The size and shape of the transparent window can be flexibly adjusted to suit the characteristics of the candy.

Various Pouch Sizes

Customized pouch sizes vary depending on the target market and the channel of sale. Ranging from small, portable bags to big family-sized bags, we can supply the correct size and capacity design to suit your requirements.

Considerations When Customizing Gummy Candy Packaging

When customizing gummy candy packaging, the following points require special consideration:

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Gummy candy packaging materials must possess excellent moisture resistance and antioxidant properties to ensure the candies remain fresh during long periods of transportation and storage. Common materials include PET, PE, and aluminum foil composites, each with different functional characteristics.

Design and Printing

Packaging film materials for gummy candies are required to have good moisture resistance and antioxidant capabilities to keep the candies fresh over extended periods of transport and storage. PET, PE, and aluminum foil composites are usual, and each has various functional properties.

Production Lead Time and Delivery

When customizing gummy candy packaging pouches, it is recommended to plan production lead times and delivery times in advance to avoid delays in product launch. Typically, the minimum order quantity for custom production is 50,000 pieces, and production lead times may vary depending on order size and complexity.

Balancing Functionality and Aesthetics

Packaging should not only be aesthetically pleasing but also practical. For example, features such as ease of opening, moisture resistance, and a good seal are all important considerations for consumers when purchasing.

Start Your Custom Gummy Candy Packaging Project

If you are prepared to design distinctive packaging for your gummy candy brand, スタンレー・パッケージ is your reliable flexible packaging manufacturer. With our professional design team and advanced production equipment, we can provide custom gummy candy packaging solutions tailored to your needs.

Contact us today to start customizing your unique gummy candy packaging and help your brand stand out in the market!